Campbell's has produced these limited edition tomato soup cans to celebrate the 50th anniversary of Warhol's famous work, "32 Campbell's Soup Cans." The soup labels also display some of Warhol's famous quotations including "Pop art is for everyone", referencing a widely held belief that with respect to art, his work has bridged the cultural gap between socioeconomic divides. As the most well known artist of the Pop Art movement, Warhol is known for finding inspiration in simple, everyday items such as the Campbell's soup can (of which he apparently ate every day for lunch for 20 years), to use as his subjects in his bold, colorful, dynamic works, making his art relatable to both art collector and commoner, alike.
|Andy Warhol's Campbell's Soup Can, 1965|
|Andy Warhol's 32 Campbell's Soup Cans, 1962, he created this series via printmaking technique on 16x20 inch canvases, one of each variety of soup. Initially displayed in the Ferris Gallery in L.A.|
|Target's colorful current display of limited edition soup cans, celebrating the 50th anniversary of his '32 Campbell's Soup Cans'|
|Photo obtained from thehighdefinite.com, of Andy Warhol gathering up Campbell's soup cans (presumably for his famous work??), at N.Y.'s Gristede's Supermarket|
"This week, 1.2 million limited-edition cans of condensed tomato soup with labels inspired by his Pop art go on sale. The specially designed Campbell's soup cans pay tribute to his lively color palette, using orange, blue, pink and teal to spruce up the familiar design. The labels commemorate the 50th anniversary of Warhol's famed art piece "32 Campbell's Soup Cans.""
Interestingly, Campbell's has traveled full circle in this current celebration of the iconic artist. According to USA Today's article, "Campbell Channels Andy Warhol for New Soup Cans"...
"Campbell Soup's embrace of Warhol's iconic imagery is a switch from its initial reaction to Warhol's use of the cans in a painting, when the company considered taking legal action before deciding to see how the paintings were received by the public.
"There's some evidence to show there was a little bit of concern," said Jonathon Thorn, an archivist for Campbell Soup. "But they decided to take a wait-and-see approach."
By 1964, however, the company realized the paintings were becoming a phenomenon and embraced the depictions. Campbell's marketing manager even sent Warhol a letter expressing admiration for his work."
From a business perspective, Huffington Post's Priscilla Frank discusses the role of stellar marketing in her article, "Andy Warhol vs. Robert Cenedella: How Branding Made Warhol (And Cambell's Soup) A Star"....
In honor of this creative celebration, I wanted to share one of my favorite recipes for Tomato-Cheese-Tortellini Soup, which I often make more as a pasta by reducing the qty of broth....SO easy and SO delicious!!